Ride Above Disability

Rebranding Collaboration

As part of a creative team of ten, we were tasked with the responsibility of developing a rebranding design direction for Ride Above Disability Therapeutic Riding Center, a non-profit organization that provides therapy through horseback riding. The project involved a thorough analysis of the organization's existing branding, mission, and values, followed by extensive research and ideation to develop a comprehensive and cohesive visual identity that accurately conveyed the organization's purpose, values, and personality. The team worked collaboratively to create a branding strategy that not only enhanced the organization's visual appeal but also reflected its commitment to promoting therapeutic horseback riding as a means of improving the lives of people with disabilities. The end result was a professional and engaging rebranding campaign that helped Ride Above Disability stand out in the crowded non-profit sector and attract more support for its worthy cause.