BackPack Brand Identity
Our mission has always been to provide you with the highest quality, lightest gear available. We believe that exploration should be unrestricted and burden-free.
For Students and Outdoor Adventurers, Backpacks United is the number one backpack seller in the world. We use the finest materials in our products, so you can be guaranteed that our pack will last for a lifetime, in any kind of environment. We can make this promise because we have over 75 years of experience and over a million hours of rigorous testing, providing customers with the most durable backpacks known to man.
New York Times banner.
Facebook banner.
Company colors and patterns.
Final logo.
Mission statement.
Process
Digital logo pre-comp.
Sketches.
Brand symbols.